Brands & Frames
Frames you’ll love. Service you’ll actually remember.
We carry many of the same trusted brands you’ll find at major optical retailers – with similar pricing, local service, and expert guidance from Addie, our licensed optician with 25+ years of experience.
At Blue Ridge Eye Associates of Rockbridge County, we help you find frames that fit your face, your prescription, your style, and your budget. You’ll find familiar names, quality independent lines, and honest help from someone who knows eyewear inside and out.
You’re not just picking something off a wall. You’re getting local expertise before, during, and after the purchase.
Trusted brands. Local guidance.
We carry top eyewear brands, including:
- Ann Taylor
- BCBG Maxazria
- Champion
- Dilli Dalli (kids)
- ECO by Modo
- Evatik
- Eyes of Faith
- Flair
- Fysh
- IZOD
- Kliik
- Nicole Miller (and Nicole Miller Kids)
- Stetson
- Steve Madden (and Steve Madden Kids)
- Superflex Kids
… and many more – along with independent lines selected for fit, comfort, and style!
Big-box brands. Small-town service.
You don’t have to choose between value and personal attention.
At BREA-RC, you can get competitive pricing on quality frames and lenses – plus the kind of support online retailers and chain stores can’t match:
- Help from Addie, our licensed optician
- Frame recommendations based on face shape, fit, prescription, and lifestyle
- Honest feedback without pressure
- Free adjustments and minor repairs after purchase
- Local follow-up if something doesn’t feel right
- Fast service through our Roanoke-based optical lab
Meet Addie, your local frame expert
Addie Southers is our licensed optician and has spent more than 25 years helping patients find glasses that work in real life.
She knows which frames fit best, which lenses make sense, and how to help you avoid the “these looked better online” problem.
Whether you want something classic, bold, lightweight, professional, outdoorsy, or just easier to wear every day, Addie can help you narrow the options without pressure.
Want help picking the perfect pair?
Try our Personal Shopping Experience – a private, one-on-one eyewear appointment with Addie.
We’ll help you sort through options, try curated picks, and leave with frames that actually feel like you.